Where & HOW EXACTLY TO Sell Products Online?

In an increasingly digital-age it’s very rare for people that have a physical product or traditional presence, to not take benefit of the many channels are to sell online there. Selling something online allows you to attain a wider audience and new customer pockets, with 41% of the world’s global internet users purchasing products online in 2014. But if it’s a location you’ve never explored, it could be overwhelming. You started out with a local shop Perhaps but know you could have a much wider audience.

Or you already have an online existence but want to explore where else your product could be observed. Whether you’re self-taught, a novice or simply curious, this guide will give you a comprehensive overview of where to sell your physical or digital product online and the countless channels accessible to you.

Take a glance here if you are interested in different ways to generate income online. Where and how to market your product online? Firstly, there is no lack of places to market your product. The difficulty is choosing those suit your brand and will enhance the offering you may or may not already have.

When choosing a physical shop presence, your first thought would be to find the positioning for getting potential prospects best. The same holds true for online. A common analogy used to comprehend the difference between self-hosted and hosted ecommerce solutions is the difference between buying and hiring a residence. When you lease a residence (hosted), you are linked with the wishes of the landlord. You can live there, nevertheless, you probably can’t color or make physical changes to the feel and look of the property.

If the landlord decides to sell up or change the property, you could lose gain access to or be required to leave. The benefits of renting a house however, are that you can test the water before you decide to buy and you may change houses with reduced fuss or cost. Compared, your own house (self-hosted) means you have the independence and benefit of choosing exactly how you want your house to look, where it is and exactly how you want to extend or build on what you have quickly. However, having your own house is also expensive and means that you will be liable for making improvements and fixing anything that breaks.

In terms of the hosted platform, the disadvantages and benefits are much the same. A hosted platform, such as BigCommerce or Shopify, is like renting an area to sell your products, hosted on someone else’s server. The benefits of this are that the platforms are usually very easy to use, for beginners even. For self-hosting, on platforms such as WooCommerce and Magento, you’ll run the software from your own platform or machine (for example, within WordPress).

This provides you far more range for customisation – where you, or someone you hire, can make changes to the look and feel of your online shop front. The drawback is that if you don’t have experience with the code this can be difficult and/or expensive to control and understand. You understand some of the options accessible to you Now, let’s take a look at a few of the self-hosted and hosted platforms that are currently out there. One of the most well-known ecommerce platforms Perhaps, Shopify is a Canadian commerce company, that reportedly has over 120, 000 merchants, and traders who use its hosted ecommerce platform.

The Shopify platform makes setting up a professional online store fairly easy, with a great selection of designs to choose from and a strong technical infrastructure to construct upon. Shopify makes it easy to select and install a theme that will determine what your web shop looks like. A lot of the themes are ‘mobile reactive’, and therefore your shop will change its size and form depending on if the user is observing it on the mobile, tablet, or PC. This means that they have a great experience with your shop and can buy products no matter which device they use to view them on.

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29 (there is a lower-tiered plan than even this but it doesn’t allow you with an online store, just a Facebook web page or button). This allows one to get a complete store up and running with unlimited support, however lots of the basic features you may want to run your store are then billed as add-ons to the price. Shopify offers a solid degree of support to its customers, through email, mobile phone, and live talk as well as forums and tools such as its ‘Ecommerce University’ that allows newbies to learn the ropes easier.

They also offer the usage of their ‘Shopify picks’ Twitter web page and marketing campaign, which really are a daily product stream to help promote products to over 39,000 followers. Most Shopify sites are also optimized for SEO, helping to increase traffic to your storefront. This consists of having rich snippets (the text that comes under the web site when you search in Google) and optimisation for acceleration and responsiveness (both aspects that Google takes into account when deciding whether or not to surface your web page). Shopify procedures all customer and transactions-credit credit card details with 256-bit SSL encryption and is also level-1 PCI compliant.