A brief overview that will help show you through the subtleties of product naming. You’ll learn the importance of choosing a name that’s unique and benefit focused, without being confusing or offensivewith some amusing examples of naming gaffes. You’ll learn why fads also, abbreviations and tongue twisters should be prevented. And why the name you eventually choose must protect your company image. Product naming is a key aspect of branding. The name you eventually choose will reflect who you are, your company’s personality and eyesight. But moreover, it must unforgettably embody the promise of your product’s main benefit to your potential customers. It can dovetail generically with your rivals, but ideally, it should stand out from the group.
Here are some basic suggestions. If the fields too crowded, be unique MSN Search, Netscape Search, AOL Search, they all remained in the same category, so you might play it safe and go with Stupendous Super-Duper or Search. This ongoing works for a while, but when the field gets too crowded, you’ll be lost in the mush of sameness with diminishing name acknowledgement ever.
If you’re in it for the long haul, better to break away from the crowd with a name like Google, Yahoo, or even Dogpile (though I’m not a fan of going into the scat category just to be unique). Even Kinkosthe founder’s nickname (he had kinky red locks in college)is different enough to be memorable.
- Self – funding
- Provides a Database
- 3% education cess
- Where is the money coming from
- Green Computing and Energy Efficiency
- Ms. Betty Kibaara, Project Coordinator, Rockefeller Foundation
Avoid tongue twisters There’s a little part in every folks that hates to be embarrassed. When we ask for a product or talk about it with friends, we want to sound literate and not fumble over pronunciations. So be kind to your potential prospects and avoid tongue twisters, or any name that’s unusually long or international sounding. If you can’t find a single-word name, don’t review two or three syllables.
Alliteration can help with longer titles Okay, therefore the elected chief executive of the company likes all the longer brands on your list. They can be made by you more memorable and/or easier to pronounce by using alliteration. Consider Circuit City (originally, the incredibly bland, monosyllabic, Wards). Or Downtown Disney, Or the most well-known brand in the global world, Coca Cola.
All four syllables, yet they move off the tongue with unexpected ease. Avoid abbreviations lack personality and communicate very little in terms of brand or benefit character. Sure, IBM, MCI, and ABC have big recognition and identity, but they also spent years and millions in practically all media to market their imageusing images of individuals and situations which were warm and fuzzy.