Today’s interview is with Amanda Austin of Little Shop of Miniatures, a model that sells dollhouse miniatures. My title is Amanda Austin, and I’m the founding father of Little Shop of Miniatures. My ecommerce retailer presents hundreds of dollhouse kits and dollhouse miniatures for sale. 4,000/month (in fact it’s a lot higher throughout the holidays!).
Summer tends to be the slowest time of the yr since this passion is most popular in the course of the cold weather months. I run a dropship store, which implies I pay a supplier to choose, pack, and ship the order to my buyer. I have two wholesalers who dropship for me and they are each great.
My major drop shipper has about 20,000 completely different dollhouse miniatures and dollhouse constructing provides in inventory! I was unhappily working in marketing for a Fortune 500 insurance firm after i began looking at ways to create a brand new earnings stream. I became interested in ecommerce and invested in a course to learn extra. I compiled an inventory of keywords for merchandise that had first rate search quantity and not terribly aggressive to rank for in organic search. I used Long Tail Pro to get ideas–I had so many once i first started!
A bunch of key phrases in the dollhouse miniatures house match the invoice. I used Long Tail Pro and appeared for key phrases that have been competitive–which on there is a rating in the twenties or low thirties. I also wanted them to have at the least 2,000 searches per 30 days. This is not a ton, but 5 key phrases with that search volume that aren’t that aggressive can result in a decent number of natural traffic when you construct your site the proper method.
- 1 Unrivalled comfort for the entire family
- 10 years ago from colorado springs
- 2 E-mail bankruptcy
- The monitoring is at all times completed the same manner regardless of the monitored system
My recommendation to aspiring entrepreneurs is to find a niche with a nice handful of key phrases you can rank for with quality content material and a nice backlinking strategy. Don’t attempt to be primary for some saturated key phrase that has 1,000,000 searches a month. What additionally tipped the scale for me was the truth that all of the sites selling minis have been atrocious.
So I flew out to Las Vegas to attend certainly one of the biggest commerce shows for dollhouse miniatures. It was there where I met an organization keen to drop ship for me. This was an enormous relief as a result of I characteristic hundreds of dollhouse miniatures on my site and I didn’t need to spend money on a warehouse or purchase all that inventory! This area of interest additionally appealed to me because my grandma made me a dollhouse when I was a kid. There was a miniatures retailer in my local mall and I used to be obsessed with it–I most likely spent every allowance and communion greenback I had there. So I had some familiarity and affinity for minis.
I did a lot of the legwork for my enterprise while nonetheless working full time. This included choosing my area of interest, choosing a purchasing cart, discovering suppliers, and selecting a reputation and logo. Eventually, I did give up my job to create the location. I had savings to tide me over during that time and my husband put me on his health insurance.
I used Shopify to set up my store–I love it! I most likely asked their support staff one million questions in the first few months. My background was in copywriting and websites. I knew how to write down for each search engines and a reader. So after I uploaded a few bazillion products, I created a blog with tons of rich key phrases related to dollhouse miniatures.